Discover the world’s top winter MICE destinations, from Europe’s alpine hubs to Japan and Morocco. Explore scenic venues, luxury hotels and corporate retreat options, with streamlined private jet solutions to keep your group’s travel efficient and comfortable.
Top MICE destinations for winter
Winter can be an incredible season for meetings, incentives, conferences and exhibitions. From alpine hubs to snowy cultural capitals, there’s a wealth of exceptional venues and seasonal experiences.
Choosing a destination for a business meeting, incentive, conference or exhibition (MICE) can feel overwhelming – especially when planning around colder climates.
To help with your MICE travel ideas, we’ve highlighted the world’s top winter MICE destinations featuring world-class venues, inspiring scenery, and memorable seasonal experiences for travelling teams.
Innsbruck, Austria
Nestled at the foot of the Alps, the Tyrolean capital is a great destination for winter MICE trips. This thriving mountain resort sits in close proximity to Germany, Italy and Switzerland and offers a state-of-the-art conference centre and several business hotels located within easy reach of the city’s heart.
Your group can spend their downtime skiing, exploring the historic old town, and discovering sights such as the Golden Roof and the Imperial Hofburg. In the evenings, Innsbruck’s many bars and restaurants are perfect for networking drinks and other corporate events.
To book your exclusive group or private charter to Innsbruck, talk to one of our team who will organise your travels from start to finish.
Travellers planning a winter event in Austria can also explore our Austria destination guide.
Zurich, Switzerland
Switzerland is one of Europe’s go-to destinations for winter meetings, incentives, conferences and events. The easily accessible country takes just four hours to cross from east to west and three hours from south to north, and is home to an array of popular cities for business travel, including Davos, Geneva, Lucerne, Interlaken, Montreux and Bern. Check out our Switzerland destination guide for more guidance.
Zurich is Switzerland’s top spot for MICE trips, thanks to its famous shopping district and buzzing nightlife. Many of the city’s hotels have luxury suites and event spaces perfect for hosting small- to medium-sized events, while the convention centre’s famous gold-ceilinged music hall holds larger functions. In the winter months, business visitors can ski and unwind in mountain spas between meetings.
If you’re planning a MICE trip to Zurich or elsewhere in Switzerland, contact us today to book your exclusive group or private jet charter.
Reykjavík, Iceland
Business Destinations Magazine named Reykjavík “Best MICE Destination in Europe 2017”, and the Icelandic capital remains a popular choice for corporate travel. Easily accessible by air from over 80 cities across Europe and North America, this vibrant cultural centre can host a range of events from its award-winning conference centres and first-class hotels.
Extend your business itinerary to include a tour of the explosive geysers, waterfalls and volcanic craters found in Iceland’s breathtaking Golden Triangle. Visiting in the winter also gives your clients a better chance of spotting the Northern Lights, which can be sought out on a guided excursion or admired from the warm waters of the famous Blue Lagoon.
For further planning support, explore our Iceland destination guide. Or to book your exclusive group or private charter to Reykjavík, talk to one of our team.
Oslo, Norway
Norway's capital is a fantastic winter MICE destination where you’ll find a range of conference venues, cultural events and entertainment. The forests of Nordmarka are just a 20-minute tram ride from the city centre, or you could tie in a stay in nearby Lillehammer for top-class skiing and beautiful scenery that will certainly get your group talking.
Known as the “Gateway to the Fjords” and home to a UNESCO-listed medieval wharf, Norway’s second city of Bergen on the west coast is another great location for corporate trips. Or for something a little different, base your group in the vibrant city of Bodø, where you can combine business meetings with extraordinary adventures on day-trips to nearby fjords, mountains, glaciers and beaches.
If you’re planning a winter MICE trip to Oslo or elsewhere in Norway, talk to one of our team to arrange your group or private jet charter there. You can also take a look at our Oslo destination guide.
Marrakech, Morocco
Boasting more than 300 days a year of sunshine, Marrakech is a fantastic location for winter MICE travel. Along with the world-class Palais des Congrès convention centre, the city centre is home to numerous four- and five-star hotels geared up to support large events. For something more secluded, try the Palmeraie Golf Palace Resort, which hosted part of the UN COP22 climate change conference and is a short drive from the city centre.
The less crowded cooler months are a great time to travel to this eclectic hub. Along with exploring the endless souks on guided tours of the bustling Djemaa el-Fna market square, the city’s rooftop cafés are perfect for informal networking drinks and dinners. Excursions can also be arranged to traditional Berber villages in the Atlas Mountains.
To book your exclusive group or private charter to Marrakech, talk to one of our team today.
Our Marrakech destination guide takes a more detailed look at this incredible destination.
Åre, Sweden
Åre is one of Scandinavia’s most established winter conference destinations, combining high-end hospitality with panoramic alpine scenery. The village is well connected via Östersund Airport, making it a convenient choice for groups travelling across Europe. Local hotels offer sophisticated meeting spaces, while the Holiday Club Åre supports larger gatherings (up to 3,000 people) with modern facilities suited to conferences and product launches.
Outside formal sessions, Åre provides exceptional incentive activities. Groups can enjoy guided skiing on its extensive slopes, snowmobiling across frozen landscapes, or unwinding in lakeside saunas overlooking the mountains. The village also offers stylish restaurants and Nordic-inspired wellness experiences, giving corporate teams a memorable winter backdrop for productivity and collaboration.
For tailored travel to Åre, our team can arrange seamless itineraries that match your schedule and group requirements.
Banff, Canada
Set within the striking Canadian Rockies, Banff is a world-class winter destination for conferences and corporate retreats. Its snow-covered peaks, alpine lodges and renowned hospitality make it ideal for teams seeking both productivity and inspiration. The area offers modern conference venues, such as the Banff Center for Arts and Creativity, as well as upscale hotels with professional meeting spaces that cater to groups of varying sizes.
Beyond the boardroom, Banff delivers exceptional winter incentive experiences. Teams can enjoy skiing at Lake Louise or Sunshine Village, take guided wildlife tours or unwind at the renowned Banff Upper Hot Springs. The mix of natural beauty and premium amenities positions Banff as one of North America’s luxury conference destinations.
To arrange bespoke travel to Banff, speak to our team about tailored options for your group.
Hokkaido, Japan
Japan’s northernmost island transforms into an elegant winter escape, offering a distinct cultural edge for global MICE groups. Sapporo and Niseko are leading hubs, with luxury hotels, contemporary conference venues, such as the Hokkaido University Conference Hall, and a refined dining scene that elevates any corporate gathering. The island’s excellent infrastructure and hospitality make it a standout destination for winter travel.
Hokkaido’s natural beauty enhances incentive programming. Visitors can enjoy some of the world’s best powder skiing, soak in traditional onsen hot springs or experience regional cuisine that impresses even the most seasoned travellers. Its balance of tradition and modern comfort places Hokkaido among the world’s most appealing top winter MICE destinations.
Speak to our team to organise your tailored itinerary to Hokkaido and beyond.
Learn more about this breathtaking destination with our Hokkaido destination guide.
Plan your winter event with ACS
Whether you’re coordinating a large conference or exploring new destinations, our specialists at The Travel Division at Air Charter Service can arrange fully tailored travel solutions. Learn more about your options for a private jet charter and when you're ready, speak to our team for personalised guidance.